The Movie Pleasantville - 1281 Words

The film Pleasantville shows the changes in American society over the past 50 years by placing two teenagers into the Pleasantville show, which was from the 50’s. The movie depicts how there is no longer the â€Å"American Dream† and no longer a perfect way of life and the changes the world has made. The world that the teenagers come from is filled with sex, drugs, money, and is very different from the way the world was in which the Pleasantville Show took place in. Morals and values have changed in the people and in society that the teenagers came from and shows it would be impossible to return back to the kind of life style the world had in the 50’s. In the early 1950’s to late 1960’s the American Dream is what everyone strived for.†¦show more content†¦David and Jennifer are zapped into the 50’s Pleasantville show and become the son and daughter. While in the Pleasantville show, David and Jennifer cause some trouble in the town and begin to change the views of the other students as well as their own. David and Jennifer show other students that they can ask questions and that they can make decisions on their own. You are able to see how people and environment are influenced by David and Jennifer by how color is added to people and things around them. Some embrace the changes as others fight against any change. As more people become influenced by David and Jennifer’s ideas the more color is added to the show, which is depicting how certain changes can have a ripple effect. As more people accepted the changes, the more color was added to the show and the changes became their new normal and life wasn’t so defined as it had been and there were a lot more choices and acceptable scenarios of life. In the world we live in today we understand that experiencing different things is OK. The black and white in the film is represented by a more traditionalist value which is how most of the world was. It was when people’s personalities were kept hidden from the rest of the world and even family members. Later in the Pleasantville show, some characters were starting to change colorShow MoreRelatedThe Movie Pleasantville 1541 Words   |  7 PagesPleasantville is a movie where significant change occurs based on the theories of social change. In the movie, the TV show Pleasantville is set in the 1950’s and everything and everyone in that show is in black and white. And being that they’re set in the 1950’s the have the same outdated morals, values and beliefs that are associated with 1950’s culture. However, the town of Pleasantville slowly but surely turns into colour when they go against their societal norms and beliefs and have sex, readRead MoreAna lysis Of The Movie Pleasantville 1325 Words   |  6 Pagesfriendly. Pleasantville maybe pleasant, but not at all, it’s just the name â€Å"Pleasantville† is just a simple twist that’s all. David Wagner is a simple, nerdy kid with the fifties addiction in the movie. He s obsessed with the fifty show â€Å"Pleasantville† that plays reruns. This is set in a simple place where everyone is everyone is a perfect character and perky, hostile is dirty word and life is pleasingly pleasant. David addicted to this perfect ideal world, David deepens himself in Pleasantville as anRead MorePleasantville1586 Words   |  7 PagesNovember 15th, 2010 Utopia/Dystopia Dr. Viau Pleasantville Pleasantville is a great movie with many hidden messages. The not so obvious but informative messages are one of best aspects of this nineties flick. The special effects are impressive considering this movie is indeed from the nineties. Pleasantville touches base on many actual conflicts in America and throughout history in the most subtle but blunt way. My favorite thing about this movie is how it takes this blind community and showsRead MorePleasantville s Insight Of Reality900 Words   |  4 PagesPleasantville’s Insight of Reality Pleasantville takes place during the 1990s in which the two main characters David and Jennifer get sucked into the 1950s sitcom Pleasantville. The movie has many deep themes however, one major theme was the similarities between the treatment of the â€Å"colored† in Pleasantville and minority groups such as blacks in America during the 50s and 60s. There are two more groups that also had similar treatments to that of the† colored† in Pleasantville and the real world such asRead MorePlatos Allegory of the Cave in Pleasantville Essay1087 Words   |  5 Pagesdirector Gary Ross captured the essence of Plato’s philosophical views in his movie, Pleasantville. The movie is about two siblings, David and Jennifer, who live in completely different high school social scenes. Jennifer is the wild, extroverted teen who is obsessed with partying and boy drama. David, on the other hand, is a social outcast and spends most of his time watching TV, specifically, his fa vorite show, Pleasantville. David idolizes the show because of the perfect town in which everyone isRead MorePleasantville and Back to the Future1781 Words   |  7 Pagesillustrate the concept of change are Pleasantville and Back to the Future. In both of these movies, the main characters – Marty, David, and Jennifer – are sent back into the times of the 1950s and are faced with a world completely different from their own. In Pleasantville, David and Jennifer get stuck in David’s favourite television show, Pleasantville, as the characters Bud and Mary Sue. Jennifer seems to want to stir things up, creating change throughout Pleasantville, causing things to turn to colourRead MorePleasantville And A Clockwork Orange Essay1335 Words   |  6 Pages Pleasantville and A Clockwork orange are both films that have certain things that are abnormal. Pertaining to Pleasantville it begins in black and white and end to be in color because of being exposed of certain things. In a Clockwork Orange that is exposed with violence robbery is highly unusual because it is not something morally right to do. While analyzing both of these movies they both have certain distortions that can be covered that make their own individually, out of ordinary, a tad shockingRead MorePleasantville Racism Paper959 Words   |  4 Pagesmindset, and/or being ignorant of other people’s cultures. In the 1998 movie Pleasantville, it is shown that racism and discrimination towards different people occurs because of sudden changes to an established system and society. In reality, racism is a result of generations of stereotypes and mistreatment of a certain group of people, and is not something that can be resolved as quickly as it is in the movie. The film Pleasantville, directed by Gary Ross, is the story of how two teens from the 1990’sRead MorePleasantville Biblical Refrences Essay1108 Words   |  5 PagesThe movie â€Å"Pleasantville† (Produced and directed by Gary Ross in 1988) is more than just your ordinary film. Pleasantville sends a message within a message. Not only is it a great film, (made popular by New Line Cinema) it contains numerous biblical references. Some of the biblical references in this film may be easier to see and understand than others. But when asked to analyze this film and critique the biblical references you will understand just how many there are. To me the most obviousRead MorePleasantville Essay1690 Words   |  7 PagesPleasantville Essay A lot can happen in sixty years, and America is no exception to that statement. It is arguable that one of the biggest differences regarding America in the 1950s to modern America is culture. The movie â€Å"Pleasantville† reflects much of these cultural differences from 1950s to today in a creative and thoughtful way. It also provides much useful insight into the cultural conflicts America faced throughout the 1950s. The many differences between 1950s culture and modern day culture

The Role of DPP-4 Inhibitors in Type 2 Diabetes Mellitus

As the incidence of type 2 diabetes is steadily increasing, the demand for treatment options is increasing. Dipeptidyl peptidase-4 inhibitors (DPP-4) are a new class of oral anti-hyperglycemic medications that target the incretin system found in the gut. Evidence has shown that treatment with DPP-4 inhibitors has shown significant reductions in HbA1c and increased pancreatic ÃŽ ²-cell function without an increased risk of hypoglycemia. In this document, the pharmacology, clinical efficacy, and incidence of adverse effects will be reviewed in an attempt to target a patient population that would benefit the most from treatment with DPP-4 inhibitors. The role of DPP-4 inhibitors in type 2 diabetes mellitus management INTRODUCTION Type 2†¦show more content†¦In a study conducted by Herman et al in 2005, single oral doses of 1.5 mg to 600 mg were evaluated based on pharmacologic properties. Results of the study showed that plasma levels of sitagliptan are increased in relation to the dose administered. The half-life of sitagliptan ranges from 8-14 hours and peak levels are reached between 1-6 hours, also in a dose-dependent fashion. The percentage of inhibition of plasma DPP-4 levels was also increased with higher doses; however, 80% or more inhibition of DPP-4 was observed over a 24 hour period starting with a sitagliptan dose of 100 mg taken once daily. Additionally, the results of this study demonstrated that sitagliptan can be taken without regard to food.7 A summary of the results of the study can be found in Table 1. Sitagliptan is well-absorbed when taken orally and is primarily excreted through the renal system where approximately 80% remains unchanged in the urine.7,8 Therefore, circulating l evels of sitagliptan are increased in patients with moderate to severe renal insufficiency.7,8 The FDA has recommended that all patients with moderate to severe renal insufficiency who are considering starting sitagliptan should have a full assessment of renal function before starting the drug.9 Only minor increases in plasma drug levels8 and no increase in liver enzymes9 have been recognized in clinical trials of type 2 diabetic patientsShow MoreRelatedA Brief Note On Diabetes And The Treatment Of Type 1 Diabetes Mellitus921 Words   |  4 PagesReview Article Introduction: Type 1 diabetes, also known as insulin-dependent diabetes, is a chronic condition in which body produces little to no insulin due to autoimmune destruction of the beta cells of the pancreas. Patient with Type 1 diabetes are mainly treated with subcutaneous insulin injection, along with dietary and lifestyle modification. Purpose of this article is to evaluate the role of DPP-4 inhibitors in the treatment of Type 1 diabetes mellitus. DPP-4 inhibitors inhibit the degradationRead MoreInternational Conference On Harmonization Guidelines1612 Words   |  7 Pagesis available in Canada as Apo-Metformin but Vildagliptin (Glavus) is not available in Canada and is needed to shipping from US under the Health Canada Regulations (Part C, Division 5). 1.1 Background Diabetes mellitus is a common diseases in the world and Canada is diabetes mellitus. Diabetes Mellitus has been starting to grow all over the world. It is anticipated that the incidence of this disease will be increased dramatically in the next decade. The main reasons of this event are obesity, increasingRead MoreClass V : Kmt 4 Inhibitors1876 Words   |  8 PagesCLASS V: DPP 4 INHIBITORS The DPP 4 inhibitors come in the class of incretin based therapies for type 2 diabetes. The incretin effect is generally blunted in type 2 diabetes patients.16 The two main incretin hormones responsible for blood glucose regulation are GLP-1 (glucagon like peptide-1) and GIP ( glucose dependent insulinotropic peptide). These two hormones are secreted when carbohydrates and fats are consumed and they result in increased glucose dependent insulin secretion or postprandialRead MoreThiazolidinedione Essay1010 Words   |  5 Pageseffect on cardiovascular system, its role in the management of T2DM is in danger. Based on the safety profile, several markets have withdrawn rosiglitazone in compare to pioglitazone, which has shown a beneficial cardiovascular profile [22]. Mainly, combination therapy with insulin and TZD causes heart failure. TZD has also been associated with bone fracture and bladder cancer in a several clinical trials [36]. DPP-4 Inhibitors Dipeptidyl-peptidase 4 inhibitors do not cross the blood-brain barrierRead MoreDrugs For The Patient That Has Diabetes Mellitus919 Words   |  4 Pagesavailable drugs for the patient that has diabetes mellitus. In December 2012, it was reported that there are merely 26.9 % of people aged 65 and above living in the United States has been diagnosed with diabetes. Also, it is stated that there are about 13.7 % of American ages 45-64 and 2 million people ages 20 and older have the disease. There are two types of diabetes; Type 1 depends on controlling the blood glucose and an insulin doses while people with Type 2 can be controlled by diet and exerciseRead MoreDiabetes Mellitus ( Dm )1897 Words   |  8 PagesDiabetes mellitus (DM) exists in 29.1 million people, or 9.3% of the United States population, and of these 29.1 million people, 65% will die from a form of heart disease. DM adds incremental risk to the development or subsequent exacerbation of heart failure; this holds true even after adjustment of common risk factors such as ischemic heart disease and hypertension. Furthermore, the prevalence of heart failure in patients with DM is between 10% and 22%; this is four times higher than the generalRead MoreDiabetes Of Diabetes Mellitus ( Dm )1175 Words   |  5 PagesIntroduction: Diabetes mellitus (DM) is a group of metabolic diseases characterized by high blood sugar levels over an extended period of time. With symptoms including increased urination, thirst, and hunger, diabetes is mainly due to loss of insulin production in the pancreas or lack of response to insulin produced. As of 2015, nearly 415 million people worldwide have diabetes with the three main types being Type 1, Type 2, and gestational. 90% of all diabetes cases are Type 2 (T2D) which isRead MoreSymptoms And Treatment Of Diabetes1390 Words   |  6 PagesFTVN036 Diabetes Mellitus Ms. Evelyn Sadsad August 21, 2015 As America’s 7th leading cause of death, Diabetes is steadily rising as a consequential result to the contagious sedentary lifestyle involving a very poor diet lacking in nutritional value and an increase in sugar or high fructose corn syrup. Many contributing risk factors are prevalent and attribute to the expanding number of the population who acquire diabetes. Signs and symptoms of Type I and Type II diabetes canRead MoreThe Best Practices, Guidelines, And Clinical Pathways For Management Of Diabetes1442 Words   |  6 PagesIntroduction This essay will inform readers about the best practices, published guidelines, and clinical pathways for management of diabetes. Diabetes is a serious issue that affects millions of people. Unrecognized pre diabetes is also a growing concern that is increasing dramatically. Diabetes is not diagnosed for most homeless people, because they do not do have a yearly physical check-up. Published guidelines are useful to patients and practitioners because they focus on the improvement of careRead More Diabetes Mellitus Essay examples1745 Words   |  7 PagesDiabetes mellitus (DM) or simply diabetes, is a chronic health condition in which the body either fails to produce the amount of insulin needed or it responds inadequately to the insulin secreted by the pancreas. The three primary types of diabetes are: Diabetes Type 1 and 2, and during some pregnancies, Gestational diabetes. The clichà © for all three types of diabetes is high glucose blood levels or hyperglycemia. The pathophysiol ogy of all types of diabetes mellitus is related to the hormone insulin

The End Of Gender Roles - 1563 Words

. The end of Gender roles as we know it. Gender norms come from many different places and can be influenced by either sex. The mindset that men and women need to be a certain way hinder both parties. Julia Serano, transgendered women and trans and queer author and advocates article â€Å"why nice guys finish last† explains how gender binaries such as men can’t be the victim or women can’t be the aggressor or Women can’t be tough or masculine and a feminine man is undesirable and not a â€Å"man†. affect our way of life. These gender norms in society lead to unfair situations between genders and overall negatively affect how we are depicted in society. these issues can become eradicated by†¦show more content†¦when a male is violated by a female it doesn’t seem as if he was victimized because society normalizes men only being the predators so when they are truly being used as sexual objects ,society still sees them as that predator in stead of the prey and continue to see the women as a victim rather than an aggressor this is mentioned when serano states â€Å"this predator prey mindset essentially ensures men cannot be viewed as legitimate sexual objects nor can women be viewed as legitimate sexual aggressors† (Serano 416). We need to remove any prior qualifications ingrained in us on what it means to be the aggressor or sexual object and who is allowed to fit that description. The student’s innocence was violated in both scenarios, male or female and the teacher is a predator for using a child for their sexual desires. She is no less of a predator because she is female and he is no more of a predator because he is male this goes along with not encourage the abuse of men by women yet condemning the abuse of women by men. Expecting gender norms to subside while still having a mindset that always victimizes the women will only continue the cycle and these norms will continue for years without any si gn of change. which will do even more harm. we can begin to take steps by mandating and promoting laws that provide similar sentences regardless of gender when sex crimes are committed against children andShow MoreRelatedAnalysis Of Forster s Howards End Contracts On Relationships And Gender Roles2604 Words   |  11 PagesE.M. Forster’s novel Howards End deals heavily with relationships and gender roles. It is implied that the characters spends a majority of the story trying to find common ground in an uneven society. The issues of that period’s society, such as class, gender, race, etc., by examining the relationships between the characters. Particularly, the majority women in the novel- Ruth Wilcox, Margaret Schlegel, and Jacky Bast can be analyzed in terms of their relationship with one central male character.Read MoreCompare the Ways in Which Expected Roles Were Determined by Gender in ‘Journeys End’ and ‘the Accrington Pals’. to What E xtent Would You Agree That ‘Accrington Pals’ Presents a More Credible Image Than ‘Journeys End’.   1748 Words   |  7 Pagesin which expected roles were determined by gender in ‘Journeys End’ and ‘The Accrington Pals’. To what extent would you agree that ‘Accrington Pals’ presents a more credible image than ‘Journeys End’.    A large proportion of Great War literature suggests that men were socially seen as the superior gender but women were given opportunities to prove themselves in a male-dominated society as a by-product of war. This essay will compare the issues of gender identity and roles at the front lineRead MoreGender Roles Of Women And Women1512 Words   |  7 Pages1.a Gender roles are how a society believes a man or women should act based on their gender. Each society has its own gender roles, where a man might be expected to do something in one society a woman might be expected to do it in another one. An example of gender roles affecting women is that women are expected to take care of the housework and so they do chores around the house even if they have a job. Men are expected to be the breadwinner and support his family financially. Men are not expectedRead MoreCharlotte Brontes Jane Eyre And The Wide Sargasso Sea1612 Words   |  7 Pagescan be many anything from gender roles, co nflicts from not being fully accepted by one culture, or isolationism. Bronte and Rhys explore gender roles in their novels through characterization of main characters like Antoinette, Jane, and Rochester. When Antoinette, Jane, and Rochester develop throughout the novels, the â€Å"elsewhere† seem to pop up. Antoinette battles gender because she tries to be a good wife and support Rochester, but she ultimately fails and Rochester ends up hating her. RochesterRead MoreThe End Of Men : And The Rise Of Women1030 Words   |  5 PagesRosin’s Take The End of Men: And the Rise of Women, by Hanna Rosin, presents a new phenomenon of gender role reversal. Rosin explicates the transformation of women’s roles and the deterioration of men’s roles in education, work, and familial structures. Rosin provides detailed accounts of actual persons, statistics, and brief historical data on gender roles and how they transpired. The narrative demonstrates a separated gender gap, hence the title The End of Men: And the Rise of Women. The WomenRead MoreHorror Movie : Get Out As A Typical Horror Film1101 Words   |  5 Pageswant to compare Get Out with stereotypical horror films. Get Out is one of the most profound American horror films that sits in a category of its own. The focus on race in the film is horrific for many from both ends. The powerfully blatant gender roles replicate the socialized gender roles that have existed in American society for decades. The movie Get Out is branded the genres of horror, mystery and thriller. Although it is not a traditional display of a horror, it definitely needs to be consideredRead MoreGender And Gender Roles : The Movie Transporter 2 Of 2005 Directed By Louis Leterrier1747 Words   |  7 PagesLiterary works depict normative social roles on gender thereby portraying either gender as having specific set of characteristics in comparison to one another (Fetterley 492). The movie Transporter 2 of 2005 directed by Louis Leterrier and starring Jason Statham as Frank Martin is just an example of how the male and female gender are assigned given roles that bring out their characters as distinct (Leterrier). The movie uses both gender to express normative social stereotyping that portrays malesRead MoreGender Representation Of Female Gender Roles Affect Society Through Social Oppression Of The Minority Group1110 Words   |  5 Pagesnot encourage the individual empowerment of women through separation o f traditional gender stereotypes. In fact, Mulan emphasizes the roles between binary genders that ensure privilege of men over women. Additionally, the film shows how such stereotypical gender roles affect society through social oppression of the minority group. Throughout the film, it is obvious that, although it is possible to have gender performativity, there is disempowerment of women and a man’s life is that which is moreRead MoreSocial Medi The End Of Gender1310 Words   |  6 PagesThe End of Gender Maurice Brigham brighamm1966@faytechcc.edu Paper Submitted as Fulfillment of the Requirements for COM 231: Interpersonal Communication Fayetteville Technical Community College 09 May 2016 â€Æ' Abstract Social media has often been referred to as a social institution capable of influencing worldwide audiences through the shaping of gender norms. Gender identity is no longer decided at birth, but whenever culture and social conditions dictate. â€Å"Social media, the end of genderRead MoreGender Roles In The Renaissance Era885 Words   |  4 PagesFluid Nature of Gender in the Renaissance Era Communicating about gender isn’t unusual in todays time period as it would have been in the Renaissance Era. The Tragedy of Macbeth is about a brave Scottish general named Macbeth who receives a prophecy from a trio of witches that one day he will become King of Scotland. Consumed by ambition and spurred to action by his wife, he murders King Duncan and takes the throne. His ambition will be the cause o9f his downfall in the end. In The Tragedy of

Traits & Characteristics of Entrepreneurs-Free-Samples for Students

Question: Research and discuss the Life and Work of the Entrepreneurs of your Choice and how she/he demonstrated the Entrepreneur's Characteristics in her/his Successful Business. Answer: Introduction: The aim of the paper is to study the traits and characteristics entrepreneurs demonstrate in common while conducting business operations. The assignment takes into account two entrepreneurs from two different eras, one from 1900-1950s era and the second from the 21st century. The 1900-1950s era is represented by Henry Ford, the founder of Ford Motor Company while the 21st century entrepreneurs are represented by the founder and CEO of Facebook, Mark Elliot Zukerberg. The paper has three sections, the first studies the attribute of the 1900-1950s entrepreneur while the second studies the 21st century entrepreneurs life and work. The final section points out three qualities which 21st century entrepreneurs are required to have to sustain in the ventures. Entrepreneur of 1900-1950 AD: Henry Ford Life: Henry Ford was an American industrialist and founder of the Ford Motor Company. He was born in 1863 and died in 1947. Ford introduced modern scientific system of managing resources scientifically that made the car production cheaper and made the motor car affordable to the middle class consumers. A study of the life of Ford shows that he was entrepreneurial in nature even as a young man. He dismantled watches and assembled them which gained him the reputation of a watch repairman (Drucker 2014). Ford started his professional life as an apprentice mechanist in Detroit with James F. Flowers Brothers and then with Detroit Dry Dock Company. He returned to his family farm and started operating Westinghouse portable steam engine. He also studied booking keeping at Goldsmith, Bryant Stratton Business College. An analysis of Fords life shows that he possessed the entrepreneurial attributes right from his youth. Henry Ford started his engineering career career with Edison Illuminating Company where he was promoted to the position of the chief engineer. It was at this time that he started experimenting with gasoline engines. He made a self propel vehicle and named it Ford Quadricycle and test drove it. He then brainstormed to bring about innovation in the engine (Bae et al. 2014). Henry Ford met Thomas Edison in 1896 who approved his quadricycle. This encouraged Ford to design and make another vehicle. He founded Detroit Automobile Company supported by lumber tycoon William H. Murphy. However, the venture turned out to expense and the company was dissolved. C Harold Wills helped Ford to design a 26 horse power automobile. Murphy and other stockholders formed Henry Ford Company where Ford was the engineer (Carland, Carland and Stewart 2015). He left the company due to joining of Henry M. Leland. Henry then collaborated with cycle racist Tom Cooper and manufactured 80+ HP racer for Barney Oldfield was to drive in a tournament. Ford partnered with Alexander Y. Malcomson who was a coal dealer to form Ford Malcomson Limited to manufacture automobiles. Ford worked towards designing affordable automobile in a leased factory. He contracted with John and Horace E. Dodge to supply him parts. The cost of production was higher compared to the sales turnover and the ventu re failed to pay Dodge. The discussion of the life of Henry Ford brings out several entrepreneurial attribute which went on to make him of the most successful entrepreneurs in the 1900s. The first entrepreneurial attribute that Ford showed is innovation and power to manufacture new products. He manufactured several automobile though he was not remarkably successful in them(Acs, Autio and Szerb 2014). This showed his high risk taking propensity as an entrepreneur. The third entrepreneurial attribute revealed is Ford had the leadership quality to lead human resources towards attainment of a predetermined goal, his target of making automobiles. He leased factory with Malcomson and gained financial support from the investors(Carland and Carland 2015). This proved that Ford was an expert in acquiring resources and gaining stakeholders support. Thus, this discussion on Fords life shows that he had several entrepreneurial attributes which went on to make him a business leader. His main body of work consists of his founding of Ford Motor Company and modernising of automobile manufacturing using Taylorism(Bruni, Gherardi and Poggio 2014). Work: The most remarkable body of work of Henry Ford was the founding out the Ford Company which brought about his entrepreneurial and leadership attributes. The following are the entrepreneurial and leadership attributes which Henry Ford showed through his work at Ford Motor Company(Carland Jr, Carland and Carland III 2015). Corporate governance: Malcomson, Dodge Brothers and several other investors founded the Ford Motor Company with $ 28000 capital (YouTube. 2017). This showed Fords capability to gain stakeholders support to carry out business ventures. It also showed that Ford was able to amass capital from the investors to carry out business. Innovation: Ford throughout his tenure exhibited innovation in car manufacturing which revolutionised automobile manufacturing in the entire world. He introduced the T-Model with steering on the left hand side which is in use even today. As an entrepreneur, Ford stressed on mass production, lower production costs and low sales prices to earn huge revenue(Chatterji, Glaeser and Kerr 2014). He introduced assembly line which allowed parts of automobile to pass down conveyer belts and made it possible to produce more cars within less time. He used Taylorism to manage his human resources to speed up the production process. Henry Ford exhibited innovation and scientific management in the areas of human resource management as well(Colombelli, Krafft and Vivarelli 2016). He instead of paying the prevailing wages at that time, paid his employees with high wages. This innovative human resource management initiative adopted by Ford allowed him to acquire and retain talented engineers from all over the Unit ed States of America to achieve higher production that the other automobile companies(Sahut and Peris-Ortiz 2014). Motivation: Ford as an entrepreneur and a business leader, put a great emphasis on employee motivation to encourage them to achieve high performance. He was the pioneer of walfare capitalism and increased the wages of his workers to ensure high retention of talent in his factory. This increase in wages helped Ford to reduce high rate of employee turnover which helped him to achieve mass production in Ford Factories. He even reduced the hours each employee worked and thus gained their support. These two steps of him helped to motivate his employees to work to gain high productivity in the workshops(Letaifa and Rabeau 2013). Entrepreneur of 21st century: Mark Elliot Zukerberg Life: Mark Elliot Zukerberg is the cofounder of the internet social networking site, Facebook and one of the most successful entrepreneurs with a market value of $ 1.8 billion as on July 2017. He is the fifth richest man according to the Forbes Magazine while the Time Magazine names him among the hundred wealthiest and the most influential people since 2010(Forbes.com. 2017). Zukerberg was born in 1984 in New York and both his parents were medical practitioners. His wife is Priscilla Chan and they have a daughter Maxima Chan Zukerberg. He did his schooling from Ardsley High School and Philips Exeter Academy(Zuckerberg 2016). Zukerberg started software writing and using computers when he was in middle school level. Mark learnt Atari Basic Programming from in 1990s from his father and then from software developer David Newman. Mark took a graduation course at Mercy College and enjoyed developing computer programmes, especially the tools and games about communication(Choi, Lou and Mukherjee 2016). He built a software programme called Zucknet to facilitate exchange of information between the computers in his house and the ones in his fathers clinic. Zucknet is considered a preliminary version of AOLs Instant Messenger. Marks talent was not restricted to computer programming and he led his college in fencing. He even enjoyed reading Greek and Roman epics(Paez 2017). Mark Zukerberg developed a programme which helped the college students to organise college events. Mark Zukerberg developed a program called Facemash which allowed the college students to select the most handsome people in contests. He started writing programmes for a new social networking site and developed a social networking site called the Facebook which became the predecessor of Facebook. After this he dropped out of Harvard University in the second year to complete his project of developing Facebook. Zukerberg later received an honorary degree from the Harvard University(Hoffmann, Proferes and Zimmer 2016). The discussion about the life of Mark Zukerberg shows that he had several attributes of an entrepreneur. First, he developed computer programmes which help people to communicate and play games. This shows that Mark had great knowledge about the needs of the people and developed software programmes to meet them. The next entrepreneurial trait Mark possessed is innovativeness. He developed new softwares which showed his innovativeness(Eres et al. 2014). Zukerberg dropped out of Harvard University to develop the social networking site called Facebook. This showed that Zukerberg had risk taking capabilities, a capability very important to carry out entrepreneurial ventures. Mark was interested in fencing and was the captain. This showed that Mark as an entrepreneur was a great leader who was confident and had faith in his business venture(Wang and Cole 2016). Work demonstrating entrepreneurial traits in business: The following are the entrepreneurial and leadership traits of Mark Elliot Zukerberg, the founder and CEO of the worlds most used social networking site, Facebook. Zeal to make ideas a reality: Mark Zukerberg launched Facebook from his dormitory room of Harvard University and spread it to help students from other universities connect to their friends. He and his friends hired a room in the Silicon Valley in California and rented a small room that functioned as the office. He met Peter Thiel who decided to finance Facebook. He refused to sell Facebook to other companies and keep on promoting it. He realised the need of a social networking site which would allow the people to connect to each other. This show Zukerberg as an entrepreneur has the power to recognise market opportunities and use them to start business ventures. As an entrepreneur Mark had a deep knowledge about the market conditions and the changing demands of the people (Aryee et al. 2016). Belief in teamwork: Mark Zukerberg believed in team work and view his employees as strategic partners. Facebook employs talent from all round the world which shows that Mark Zukerberg as an entrepreneur is capable of leading human resources towards achievement of business goals. He hired business experts like Sheryl Sandberg to form business strategies. This shows that Mark Elliot Zukerberg has the capability of acquiring appropriate talents to execute his entrepreneurial venture. Three essential characteristics for 21st century entrepreneurs: The following are the three essential characteristics entrepreneurs of 21st century like Mark Zukerberg ought to have unlike the entrepreneurs of 1950s like Henry Ford: Technological knowledge: The entrepreneurs of today like Mark Zukerberg are required to have great knowledge about technology and its applications. Today the companies are knowledge based companies which acquire, assimilate, utilise and share a great body of knowledge with their business partners. The technology like cloud computing and video conferencing help the entrepreneurs like Zukerberg to control and integrate their worldwide operations. This analysis shows that the entrepreneurs of 21st century require to have great knowledge of technology to control their business. Diversity management: The entrepreneurial ventures of 21st century like Facebook have evolved to become global companies with offices all over the world. This requires their entrepreneurs like Zukerberg to employ talent from all over the world. The apex management of these companies require mobilising human resources from various cultural and national backgrounds to lead them towards achievement of business objectives. This necessitates them to practice a great degree of diversity management while managing their human resources. The global entrepreneurial companies today serve a global base of customers whose purchase decision is impacted by their cultural backgrounds like nationality, religion and races. The companies need to form product strategies, promotional strategies and other business decisions keeping the diverse mental setup of the consumers. The diversity of the customers taste and preferences has a great impact on the products and profitability of the companies. This analysis shows that global entrepreneurs of 21st century need to show a very high degree of diversity management both during employing human resources and during serving consumers. Continuous innovation: The entrepreneurs of the 21st century like Zukerberg have carry out continuous innovation in their operations to earn economies of scale. The present market scenario and customer preferences are changing very dynamically which is requiring all the entrepreneurs to bring about innovation in their product and pricing strategies. The fast changing environment, growing importance of stakeholders and customer expectations are forcing the entrepreneurs to incorporate these in their business planning. The global companies today face stiff competition from companies of similar categories both domestically and internationally. This stiff competition is necessitating the entrepreneurs to bring about innovation in their existing products and introduce new products to sustain in the stiff competition and earn high profits. The companies like facebook have evolved as platforms where other companies advertise their products. This requires Facebook to bring about innovation in products and pricing to function as a promotional platform and earn huge revenue. This analysis shows that the entrepreneurs of today are required to carry continuous innovation in their products in order to sustain in the global competition. Conclusion: It can be concluded that the traits of entrepreneurs develop and evolve over time. The studies about lives of Henry Ford and Mark Elliot Zukerberg show that these entrepreneurs demonstrated various attributes of entrepreneurs even before they embarked on their respective entrepreneurial venture, Ford for Henry Ford and Facebook for Zukerberg. 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