Week 5 Discussion and Participation Questions Essay - 1

Week 5 Discussion and Participation Questions - Essay Example The fast food industry is an example of an industry that is facing a red ocean. There are over 160,000 fast food restaurants in the United States serving over 50 million people daily in an industry generates approximately $165 billion in revenues each year (Numberof, 2011). The red ocean characteristics of the industry mean that the industry is every saturated. A way to create a blue ocean within this industry is by formulating a niche strategy. A good niche strategy would be to form a pizza fast food chain that specializes in Neapolitan pizza. Neapolitan pizza is an Italian pizza style that cooks pizza at high temperature which enables the pizza to be ready in three minutes. I see how your specialized talents could help a person in a niche within a marketplace. I have a family member that recently graduated from psychiatric school. She has on offer on the table to work in Laredo Texas. She is trilingual. She speaks fluent English, Spanish, and French. In Laredo Texas there is a high population of Latino people especially a lot of Mexicans because Laredo is located near the border of Mexico. Looking back at history Texas used to be a part of Mexico. My cousin has a great chance in the future to create her own niche psychiatric practice based on the fact that she speaks three languages. I respect the fact that you might not be interested in pursuing a niche strategy for yourself as far as not wanting to start your own business, but as a future MBA graduate it is in your best interest to study and learn how niche markets work. As a future manager you might be faced with a scenario in which you might have to perform a product launch for the company you are going to work in the future based on a product positioned in a niche market. In the educational field you might be able in the future to formulate a niche market strategy. For instance you could start a business that provides

The Strategy Experience Essay Example | Topics and Well Written Essays - 1250 words

The Strategy Experience - Essay Example All these will be supported through strong theoretical backgrounds. The key agendas in meeting 1 were Market opportunity in china, Sustainability policy, culture change in New York and consultants report on opportunities in digital media. The agendas in meeting two were client churn- critical success factors, sponsorship opportunity, knowledge sharing and communication coordination and corporate governance. The agendas of third meeting were launching cine FX in London and New York - core / non core business services, market opportunity Asian SME\s - strategic directions / diversification / market development, changing organisational structure to meet our strategic challenges and bringing down print costs - the power of buyers / suppliers in procurement. Lastly, the agendas of meeting four were competitor action puts pressure on margins in our market insights business, profiting from sustainability, strategic alliance Indian advertising market and rationalisation and cost cutting. In the first board meeting, the company’s first agenda was to discuss about the market opportunity in china. Initially, the company had a thought that there is no assurance that entering this market will be beneficial for the company. In addition, it was also identified that increased profitability will not be an immediate venture, but at the same time not entering the Chinese market will have financial impact on the company. The next key agenda of discussion was sustainability policy. This issue was discussed because of the fact that sustainability has clearly been a key issue in this present business context. Moreover, sustainability issues can impact WRSX Group both internally and externally. The strategic intention as well as the strategic choice pertaining to management of sustainability has remained the same. It has been observed that management of sustainability is increasing the confidence of investors. The third one is