Overview Of The Company Almarai Business Essay

Overview Of The Company Almarai Business Essay The founder of Almarai is HH Prince Sultan Bin Mohammed Bin Saudi Al Kabeer who recognized the potential to transform the traditional dairy farming in Saudi Arabia in order to meet the needs of a growing domestic market. Numerous agricultural projects were developed under his guidance to achieve the objective of the company. Almarai stepped into the market with the processing of fresh milk and laban into the modern dairy farms. The Company has invested heavily in technologically advanced production facilities and recruiting the right person for the right job. Almarai is considered to be the second and the larger Central Processing Plant with a new cheese plant along with it. On a daily basis, Almarai is capable of serving high quality and hygienic products to more than 43,500 customers within the GCC countries. In 2005, Almarai moved from being a privately owned Company to a publicly listed company and it has over 70,000 shareholders. In 2007, with the acquisition of Western Bakeries, Almarai expanded its product line to include bakery products which improved distribution, and product innovation. The success of Almarai is because of its unique infrastructure which includes farms, dairy, juice and bakery processing plants. And also it is determined by the marketing and distribution expertise, all of which are working towards delivering a quality product to the consumer. Product / Services Details Juices: Almarai always uses the best fruit to make the juices that the customers love. It maintains good balance between good health and great taste. Home Snacks: Snacks products are the tastier and the simple one which would give relishing taste. Yoghurts and Desserts: Pure and calcium-rich favorites for the entire family. Desserts are made from 100% natural, fresh cows milk. Culinary Products: Almarai provides the tastiest cheeses, and richest creams which makes mothers work easy in the kitchen. Dairy Liquids: There is a complete range of delicious laban and milk based dairy products for the entire family. Kids Products: Kids products prove to be a fun and a healthy bunch for kids. Product Mix and Product Line Product Mix Product Line Juices Home Snacks Yoghurts and Desserts Culinary Products Dairy Liquids Kids Products Mixed Fruit, Strawberry, Alphonso Mango, Orange with Pulp, Orange, Orange and Carrot, Apple, Mango, Mango Mixed Fruit, Fruit Cocktail, Mixed Berry, lemon with Mint, Guava with Pulp. Cream Jar Mix, Cheddar Jar Cheese, Sliced Cheese, Square Cheese Portions, Block Cheddar, Halloumi Cheese. Yoghurt, Fresh Cream, Labneh, Layered fruit Yoghurt, Stirred Fruit Yoghurt, Sterilized Cream, Desserts. Tinned Cheese, Butter, Ghee, Mozzarella Cheese, Feta Cheese, Whipping Cream, Tomato Paste. Fresh laban, Fresh Milk, Flavored Fresh Milk, UHT Milk, Evaporated Milk, Advanced Nutrition. Triangled Cheese, UHT Flavored Milk, Zady Drinking Yoghurt, Zady Flavored Yoghurt, Zady Jelly Custard, Zady Fruit Dairy Snack. Product Strategies Product Strategy is the most important function of a company. Almarai was successful because of its unique blend of state-of-the-art infrastructure which includes farms, production operations and go-to-market system. The company distributes its products annually which covers more than 110 million kilometers in delivering dairy, juice, bakery and poultry products reaching up to 41, 797 customers across six GCC states. Ø Product Differentiation: In 1997, Almarai introduced fresh juice to complement the range of dairy products. Then the company for further expansion into bakery in 2007 with the acquisition of Western Bakeries. In the year 2009, poultry was added through the acquisition with Hail Agricultural Development Company (HADCO). During the same year, Almarai made acquisition with Mead Johnson Nutrition to form a 50-50 joint venture known as the International Pediatric Nutrition Company (IPNC). Ø Product Positioning: The way a firms product, brand or organization is placed on the market so it is easily acceptable and recognizable by the customers. * Almarai launches UHT Flavored Milk with different flavours which are targeted at kids. * Almarai enters into the market of baby food which provided the company the opportunities of expansion into new categories. Price Determination Almarai decides its price on the basis of competition. For example, for a pack of 300ml of Orange with Pulp is priced at Dhs 2.50 instead of Dhs 2.00. This pricing strategy makes consumers perceive the products to be affordable. All other branded products are priced between the ranges from Dhs 2 to Dhs 4. Pricing Strategy Pricing refers to the methods adopted by the companies to price their products or services. The cost to produce and design a product, its cost to distribute and promote it must be included in pricing. Pricing a product too high or too low could mean a loss of sales for the organization. Ø Cost Based Pricing:Almarai prices its products by following this strategy. It takes into account the cost of production and distribution, and then they decide final pricing for the products. Almarai milk as compared with Nadec Milk is less in price and also gives the same quantity as of Nadec. It is priced at Dhs 9 whereas Nadec Milk at Dhs 10. Ø Product Line Pricing: Pricing different products within the same product range but at different prices. For example, for a pack of 1.75L of Strawberry Juice costs around Dhs 8 whereas for a pack of 1.75L of Orange Juice is priced at Dhs 7. Distribution Channels used Almarai has long-haul fleet which transports raw milk from dairy farms to the Central Processing Plants and then it transports the finished goods from the production site to different designated sales locations. Almarai reaches to more than 42,000 shops within the GCC countries on daily basis. It ensures that the products are properly packed with appropriate temperatures for different products. The transports are specially designed so that the products are not spoiled and last for longer time. Almarai transports the finished to small grocery stores and supermarkets. Almarai enjoys increasing incomes and demands that come from supermarkets where one shop for ones weekly requirement in a single visit. Packaging Packaging means covering or protecting the product with one or more suitable materials for ease in handling, transportation and marketing. Packaging not only differentiates one brand from another but also gives a preview of the product. Almarai ensures that all its products are properly packed and refrigerated in proper temperatures so that the products maintain its fresh nature and quality. Liquid products are transported in those transports which has refrigerator facility so that it does not get spoiled by over time. Almarai mainly emphasis on quality. Packaging is done in a very clear and uncluttered way so that it is easily recognizable. Promotion Almarai promotes its products through adopting various medium so that the product reaches the customers effectively. Newspaper Campaign Front and inner page color advertisements in various popular newspapers like Khaleej Times, 7 Days, Gulf news†¦etc Radio Campaign Emphasizing on the taste promotional and discount factors which attracts flow of customers to buy the product. Discounts The products are given to customers on discount promotional basis which in turn earns not only increase in profit margin but also goodwill among the customers. For example, Recently Almarai gave discounts of Dhs 2 offer reduction on all its pack of 1.75L Juices which was a new attraction even among the competitors. TV Commercials TV ads are considered as the most common medium for promoting the product. Almarai does regular TV commercials on different channels. It makes the advertisement so attractive especially when it comes for Kids products. Billboards and Holdings Almarai uses even this medium to promote its products and also to make people aware of its discounts and offerings. Almarai has such sites in different locations where people presence is more. Questionnaire Dear Sir / Madam, I am a student of University of Bedfordshire conducting a Survey based on Almarai Company for my Marketing Course. I request you to fill this questionnaire. This data will be used only for educational purpose. Name: Gender: Occupation: Age: a) 15 25 b) 25 35 c) 35 45 d) Above 50 1. Do you drink Almarai Juices? a) Yes b) No 2. Which Flavor you like the most? a) Orange b) Mango c) Strawberry d) Lemon e) Guava f) Cocktail g) Mixed Berry h) Apple 3. Which Brand of Juices you like the most? a) Almarai b) Al Rawabi c) Rani d) Caesar e) Masafi f) Lacnor 4. What is the reason behind choosing your brand? a) Tasty b) Price c)Availability d) Like e) Advertisement f) Quality 5. How much Quantity you purchase the most? a) 200ml b) 300ml c) 1.75L d) 1L 6. Have you tried any other Almarai products other than juices? a) Culinary Products (Tinned Cheese, Butter, Ghee, Feta Cheese, Whipping Cream) b) Dairy Liquids (Fresh Laban, Fresh Milk, Flavored Fresh Milk, UHT Milk, Evaporated Milk, Advanced Nutrition) c) Home Snacks (Cream Jar Cheese, Cheddar Jar Cheese, Sliced Cheese, Square Cheese Portions, Block Cheddar, Halloumi Cheese) d) Yoghurts and Desserts (Yoghurt, Fresh Cream, Labneh, Layered Fruit Yoghurt, Stirred Fruit Yoghurt, Sterilized Cream, Desserts) e) Kids Products (Triangled Cheese, UHT Flavored Milk, Zady Drinking Yoghurt, Zady Flavored Yoghurt, Zady Jelly Custard, Zady Fruit Dairy Snack) 7. Attractive discounts are offered? a) Agree b) Disagree c) Neutral 8. Are you satisfied with the Quality? a) Agree b) Disagree c) Neutral 9. Would you recommend Almarai products to your friends? a) Agree b) Disagree c) Neutral 10. What is your overall opinion about Almarai? a) Very Good b) Good c) Bad d) Very Bad e) Neutral

Benefits of Indian Gaming and its role in Global Development of Tribal

Benefits of Indian Gaming and its role in Global Development of Tribal Nations Indigenous peoples throughout the world have suffered and continue to suffer ever since white people stepped foot onto their lands. In the Americas, countless incidents of genocide and blatant violations of human rights have occurred time and time again. Those indigenous to North America, known commonly as Indians or Native Americans, have faced an immense amount of racism, hatred, and oppression on the very same land that was once their own, before it was stolen by the colonists. Native Americans have faced economic hardships that are unmatched by any other race in the United States; the statistics are absolutely staggering and horrifying to know that such impoverished communities and hardships still exist in America, the land of opportunity, a country that has surpassed all others in virtually all aspects. Fortunately, within the past decade there has been a significant rise in political participation and economic growth within Indian communities, which is largely contributed to by the rise of Indian Gaming, perhaps the most controversial subject affecting Indian country today. However, Indian Gaming, through economic development, proves to be a gateway to international and national recognition and affirmation of tribal sovereignty, encouraging self-determination among Native American tribes. The three objectives of this essay are to provide summaries of Federal Indian policy and the special federal-tribal relationship that allow Indian Gaming to take place, to describe the benefits of Indian Gaming on tribal economies and politics, and to discuss how this has contributed to participation of Native Americans on an international level and the fair... ...W. The Vanishing American. Wichita: University Press of Kansas, 1982. 5. Thornton, Russell. American Indian Holocaust and Survival: A Population History Since 1492. Norman: University of Oklahoma Press, 1942. 6. Horsman, Reginald. Expansion and American Indian Policy: 1783-1812. Detroit: Michigan State University Press, 1967. 7. Orfield, Gary. A Study of the Termination Policy. Denver: National Congress of American Indians, 1964. 8. Wilkins, David E. American Indian Politics and the American Political System. Lanham: Rowman and Littlefield Publishers, Inc., 2002. 9. Lobo, Susan, Talbot, Steve. Native American Voices, A reader. Upper Saddle river, NJ: Prentice Hall, Inc., 2001. 10. Johnson, Troy R. Contemporary Native American Political Issues. Walnut Creek: Alta Mira Press, 1999.

Importance of Time Essay

Time is said to be eternal. It is said that it has neither a beginning nor an end. Yet men are able to measure it as years, months, days, hours, minutes and seconds. They have also given meanings to the words – past, present and future. True, time has a meaning. It moves.Yet time is said to have no holiday. It exists always. Every movement of creation is linked with time. One cannot grow paddy in a month nor can a child become an adult in a year. Everything is fixed . Time is a free force. It does not wait for any one. It is commonly said that time and tide waits for no man. Time is money. A minute not usefully spent is an eternal loss. You can never get back the lost minute. One has to strike the iron when it is hot. The time flies and never returns. If you waste time it wastes you. To utilize time fruitfully, we must take concrete steps as to how we are going to use it and what we are going to do with it. There is a proverb which says that killing time is not a murder; it is a suicide. It means, by wasting time one is not harming others. On the other hand one is harming himself. A man who is a part of nature cannot complain against time. Time is powerful. It conquers all. Men are only to obey it. Man cannot say that he has nothing of his own. Time which is valuable is all his own. If you are not on time and miss the train, you miss it fore-ever. So also the time, once you miss it, it flies off. You can never catch it. Hence it is called fleeting time. Let us learn to use our time fruitfully. This is the key to success because time can create us or destroy us. It all depends on how we utilize time.

Website Comparison - 1794 Words

Introduction I have chosen two of the biggest broadband and telecommunication companies in Ireland for this website comparison. O2 and Vodafone are both leading distributors of mobile services for individuals and corporate clients providing them with solutions in communications. They are the two biggest competitors in the mobile networking industry in Ireland constituting for 88% of the total market. This market percentage is split between Vodafone and O2, 48% and 40% respectively. I have chosen these two websites for comparison for a number of reasons. I have been a frequent user of both sites, and am interested in the industry. The main reason however I selected these websites is due to the substantial differences in theme and design†¦show more content†¦I believe pure content is the most important feature of any website and Vodafone.ie provides users with endless amount of content and specifications. One of the features that is provided on the Vodafone site is an interactive demo for Vodafone 360. Vodafone 360 is a service which allows customers to sync everything between your phone, PC or Mac. Some of Vodafone 360s main sharing options include: address book, maps, photos, apps, games, music and privacy settings. Although there is the option for social sharing and media sharing I believe this feature is aimed at data backup especially. With the ever increasing market in smart phones, users are storing a lot more data on their personal devices, so Vo dafone is really trying to emphasis the security and safety of sharing your files to back them up on your home or work computer. Being able to access work files or home files remotely is also becoming more and more popular and this is what Vodafone 360 aims to do. One feature which I found exceptionally helpful on the Vodafone website was its search feature. Located in the top right hand corner of the screen the search feature allows users to automatically locate what they’re looking for. For example when you type in â€Å"blackberry† into the search bar, you are returned with three options. These options are to see the full range of blackberry’s available in the online shop, a special offer on a specific blackberry and an FAQ and support centre on blackberry.Show MoreRelatedWebsite Comparison1801 Words   |  8 Pagestelecommunication companies in Ireland for this website comparison. O2 and Vodafone are both leading distributors of mobile services for individuals and corporate clients providing them with solutions in communications. They are the two biggest competitors in the mobile networking industry in Ireland constituting for 88% of the total market. This market percentage is split between Vodafone and O2, 48% and 4 0% respectively. I have chosen these two websites for comparison for a number of reasons. 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